Clik here to view.
Online, We’re All Introverts
You find yourself saying, “Five more minutes,” for the umpteenth time. You’re trying to get something accomplished online. No one wants to be interrupted when they’re engaged in an introverted...
View ArticleClik here to view.
Bitter Taste, Sweet Results
If you’ve ever spent time and energy coming up with the exact words you wanted for a bit of copy only to have it edited by someone else, then you know how bad this medicine tastes. Perhaps that bitter...
View ArticleClik here to view.
It’s Imperative to Make These Choices
The insight is so great that I couldn’t let you miss it. Nick Usborne, a great copywriter and a fellow ClickZ columnist, wrote in an article that he is “best as a copywriter only when [he] can clearly...
View ArticleClik here to view.
Are You Designing for Usability or Sales? Part 1
A handful of people misunderstood my thoughts about usability when I recently asked, “Does Usability Actually Sell Anything?” I’m a big advocate of usability as a tactic. In fact, I’ve written about...
View ArticleClik here to view.
A Land Beyond Usability
“Usability.” It’s the big buzzword these days. And if you ask me, it’s about time. Isn’t it amazing how many sites hang out a shingle that says, “I don’t care if you can’t use it, it’s cool.” If you...
View ArticleClik here to view.
The Artful Science of Conversion
Come along with me as we take a little journey in time… March 2000. Venture capitalist Bill Gurley, formerly one of Wall Street’s top Internet analysts (he was the lead analyst on the Amazon.com...
View ArticleClik here to view.
Magic Words
Yes, there are magic words. Do you know them? Penetrate the shield of customer indifference by shooting verbs from your word-gun. Leap the wall of inattention by putting verb-springs under your feet....
View ArticleClik here to view.
What Is Bubblegum Marketing?
Several years ago, a Fortune 100 financial firm launched a technology-savvy division of its company, intending this division to host its online business units and create a Web presence for the...
View ArticleClik here to view.
If You’re So Good, Sell Me
Sometimes I get annoyed. I’m sure that doesn’t make me unique, but let me share with you what is under my skin this week. People make assumptions, and you know what happens when we assume: some very...
View ArticleClik here to view.
‘What’ Must Come Before ‘How’
Unfortunately, many people (including lots of developers) confuse storyboarding with wireframing, or they believe that because they are storyboarding they have already done a wireframe. Nothing could...
View Article
